The blocks
close into a ring.
The original mark was a cluster of loose rectangles — stone, sand, and shadow, set down like material samples on a jobsite table. It described the work by its parts.
The new mark keeps the same three materials and lets them close into a single, continuous ring — a finished space instead of a pile of what it's made from.
Full size
Next to other sponsors
Before
Five stacked rectangles in warm khaki, cream, and grey, paired with a condensed wordmark and a hand-lettered script tagline. Shrunk down to sponsor-logo size, the blocks and the script both lose their edges.
After
One ring, three materials. Cream and stone carry over from the old mark; a water blue replaces the khaki as the accent.
Same rectangles the old mark used, now curved and fitted edge to edge — nothing added, nothing left over.
Variations
Four versions of the same mark, each built for a surface the other three can't cover.
Color
Primary version. White or light paper, digital by default.
Black
One color. Black-and-white print, stamps, engraving, fax.
White
Knockout. Dark backgrounds, job-site photography, apparel.
Reverse
Full color on dark. Site footers, signage at dusk, video.
Color system
Three material families, each carried through a short run of tints and shades — the way a paver or a stone sample comes in more than one finish.
Water
new to the system
Cream
carried over
Stone
carried over
Retired: the old mark's khaki, #E1DABB — closest in value to Cream, so nothing in the system reads as a hard swap.